But why talk about FAILURE?
Generally, people blog on success. Great Success!
The blog post will be offering the success stories and how it can help you get some value on the table for you.
It will also highlight on how the blogger did something great and achieved the success. And his intentions to share the success so as to help the fellow blogger or to get more traffic to his blog post. Agreed?
For a change, I thought to blog the failure I am facing by doing nothing. And this post will be right here, for time to come, reminding me about how I failed in blogging.
Yes, I did nothing. No promotion. No posts. No shares. No tweets.
My first post on my own website is still fresh in my mind like the first love. And it all started well.
You all may also know that I was showing a success of growing my blog from 3K to 20K views in just one month of my participation in the #AtoZChallenge – this was in April 2018.
Cut it to end of June 2018. From 28 posts in April to just 2 posts in June!
You heard me right. Just 2 post. And that too becasue of my participation in the BlogChatter EBookCarnival.
What changed in the meantime? Yes, the statistics were on a falling pattern, from 17K per month to less than 5K in last month.
Now the stats say I have a hit of 33K. Should I be happy with the addition of 13K in 2 months just by sitting and laying eggs? Oops. I mean doing nothing to help my blog to get visitors.
Don’t you think I should only feel lucky that there were visitors to my blog even without me doing any activity? But of course, there is a clear signal showing the slide of the blog activity and engagements.
How did this happen?
After running my blog on Blogspot & then on WordPress for a decade, I bought my own domain and started this personal blog. Initially, I was very enthusiastic. I always thought I will be able to make it big, if not very BIG.
So, I always tried to find the time. In fact, I even blogged a post – What’s your excuse – saying you can always find the time.
I even went a step ahead and said you will Thank me for this!
And in reality, I was able to follow that advice only for 2 months. I know that is the challenge we all have.
But the #AtoZChallenge really made me so motivated that I was able to post one post every single day without fail for a full month.
It only means, if needed, I am able to write and blog.
So, where is the problem?
Why did my priority change?
I did spend some time to understand. After a long thought over, the first thing came to mind was lack of concentration. Lack of a theme for my blog. Since it was my personal blog, I did not think to restrict myself to a refined area – Travel or Cooking or Politics etc.
My assumption of having an open theme will help me to write on any topic I feel like writing only backfired.
Like they say – a Kid in the candy shop.
Yes, with too many options to write about, I was literally confused to focus on anyone.
So, readers, this is for you. When you start your blog, especially with a mind to monetize your blog, start with a dedicated theme.
I am sure this will be a live example for you to know how an open theme could also be a hurdle. I don’t want to say it will, but probably be. Because I have still not given up.
Will go ahead with this open theme in this blog, but at the same time have started a new theme based blog for travel. Will reveal it sooner.
I feel that failure is something not to be ashamed of. Because, sometimes we win, and other times we learn.
Enough of it, I think.
Thought my learning could also be helpful to others out here as a live example. So took time to pen down my thoughts on my failure in this while thinking out aloud.
Hopefully, it will be useful to my readers!
After all, the whole purpose of the blog posts is to see it proves a value to the reader. Right?