We all lead a life, an Open Book life. Don’t agree? Read on.
You open your email Inbox, and notice the news about your favorite restaurant that you just visited couple of days back. Have you ever thought how come your email is flooded with the such news without you subscribing to any of their sites?
Have you ever wondered how come you get so many SMS about flight tickets and options for travel to the location you have just been talking with your friends or googled on the internet?
Were you the one who ever wondered how are these advertisements appearing on your searches and time lines so much related to the location you have been shortly?
And I am sure you would have had many such wonders.
Couple of days back, we were discussing about how we post stuffs on the Facebook to satisfy our love towards the likes that we want to earn from those posts. And we did explored on how and where from we got this liking for the likes. We also know that we are not alone.
Not just that, we were also discussing about the height of stupidity vs creativity on such posts depending on whichever side you look from.
And then now we hear this dangerous statement about the data security lapses from the creator & founder himself. Mark Zuckerberg and his words are not to be taken at ease.
Are we on a wrong path?
Should we detach ourselves from the Facebook accounts?
On a lighter note, that’s the best one can do – no second thoughts though.
Anyway, before we take extreme steps, let us look into this web of issues and understand some of the Behind the scenes.
When we browse the Facebook, we see many sponsored advertisements in our timeline. How many of us would have thought that this is based on our own behavior pattern and habits which is used to influence our own views – views of what others want us to see!!!
We fight so much when a government requests us to provide our basic information. But then we were made to feel proud to share the same information and even more on a social platform by their creators. That’s the success of these platforms.
We share our trips, travel, locations, tastes, likes, dislikes. This makes our life an open book, whether we like it or not. People can pass through our timelines to know who exactly we are. Which political ideology we support. Whose the actor / actress we like or hate and the news media we watch. What is our plans and locations. In fact its a log book of all the activity we do in our daily life.
Let us look at a simple example.
You hop on to a taxi, to go for dinner. Once in, start browsing news on your smartphone. You finish the dinner and are back to your home and getting to sleep.
I am sure you never thought even in your dream that in the above one line, you have revealed almost everything about yourself. Can’t believe? Are you asking, what did I reveal? Here you go!
When you visited hotel for the dinner do you remember you promptly checked-in to the Facebook, and there by giving our precise location?
You ordered your dinner, and posted the picture. Thus revealing your taste or the food you like to the marketers.
On your smartphone, you browsed a good news about the political party you like, you hit a share. You browse a negative news about the party you hate, you again hit share. Here you go, revealing your political leaning to the people looking for such data.
And the list continues on and on.
I am sure you never realized this right?
Ya, many such things goes unnoticed.
You may even question on how or what is the use of these kind of information to others outside your friends circle. To say the least, a lot more useful than your friends. Let me explain.
Apps are the new Virus
Let us go back to our first question on the junk emails you have been getting about the new restaurant opened recently in your neighborhood? Did you know how they got in your email box?
Your check-in to Facebook was the data that was used by marketing firms to send you related advertisements and junks. So, next time you click something that says free, or survey etc, think 10 times before forwarding it or even clicking to look in.
Remember, free is not always FREE. You and your data are the real commodity for these free app providers.
Gone are the days when these clicks lead to the virus in your system and steal data. Of course, they still exist. But the new virus are these so called free APPS that sits on our phone or computer which collects all data – not steal – with your own permission.
Imagine this, why do you think most of your app you install in your phone, request access to the phone contact when it has nothing to do with address book? It is because, that’s the Data. A clean & authentic data is the new oil. And that is what brings in money!
So, if we keep this in mind, and use the social media smartly, then there is no need to be scary.
Most important, do NOT believe every article appearing on the social media. Take them with a truck loads of salt!